I highly doubt any of the suits at Heineken had any knowledge of this. Now, the local distributor probably owned a couple mutts in the heavyweight division.
People are morons. There is no way a big brand like that would intentionally support that. I've seen racial influenced street fights in from of McDonalds but do I blame or think it has ANY thing to do with the company? No, and why? Because I use that part of my brain that lets me see logic.
Guys let's not get hasty here. This could be just a huge misunderstanding. Maybe the dogs aren't fighting at all and instead are playing together. It could be something silly and innocent like playing tug o' war with a kitten and the people are betting on which one gets the bigger half.
If they paid that obscene amount to sponsor the olympic pours I wonder how much these guys got....geeze! Cheers!
rabble rabble rabble! http://beerstreetjournal.com/heineken-accidentally-associated-with-dog-fight-issues-statement/
Rereading this I see it was rushed and poorly written but you get the point none the less lol. Too early in the day to use the drunk excuse...or is it?