I don't see the demand for BCBS disappearing for quite awhile. While it is going year-round, and they have quadrupled production, it is still highly sought after. As an example, Kentucky just got their shipment and it was gone in a matter of hours. I'd say the shipment they received was close to 2011 levels and some stores didn't receive any that received some in previous years. Texas is a huge market, and with GI also returning BCBS to CA at the same time, the idea that Houston will receive enough BCBS to satiate even local demand is short sighted.