Dark Horse Brewing Co. says "no thanks" to Nickelback endorsement deal

Discussion in 'Beer News' started by Todd, Jun 27, 2012.

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  1. Todd

    Todd Founder (13,254) Aug 23, 1996 Finland
    Staff Super Mod Pooh-Bah Society Trader

    Basically, the Huffington Post reports (06/27/2012) that according to Dark Horse Brewing Co. they were approached by a Nickelback producer in 2010 who pitched them on a music video idea that would feature a Dark Horse beer delivery truck at a frat party with kids holding their beer. Dark Horse said "no thanks."

    Read the full-story from the Huffington Post.

    The quotes from Aaron Morse at Dark Horse are classic ... and never get old.
     
  2. DrAwkward82

    DrAwkward82 Initiate (0) Apr 16, 2005 California

    There aren't enough "Likes" in the world for this post.
     
  3. HopsJunkiedotcom

    HopsJunkiedotcom Initiate (0) Dec 24, 2010 Florida

    I just...I can't stop laughing at this. He is right, though, why couldn't it have been Slayer...that would be siiiiiiiick. Cheers to them for not being sellouts.
     
    larryi86 and Beerontwowheels like this.
  4. GrindFatherBob

    GrindFatherBob Initiate (0) Apr 29, 2010 New York

    This makes me like Dark Horse even more, those quotes are pure gold.
     
  5. Rempo

    Rempo Initiate (0) Jan 18, 2010 Indiana

    Thought they were crazy enough to make them ANOTHER offer, but then saw that this was old news.
     
    lurchingbeast likes this.
  6. MaxSpang

    MaxSpang Initiate (0) Jan 28, 2011 Ohio
    Trader

    It's moments like this that helps restore my faith in humanity.
     
    Lantern, Gushue3 and jaredwilliams like this.
  7. Todd

    Todd Founder (13,254) Aug 23, 1996 Finland
    Staff Super Mod Pooh-Bah Society Trader

    Stuff like this never gets old ...:wink:
     
    Lantern likes this.
  8. Rempo

    Rempo Initiate (0) Jan 18, 2010 Indiana

    All I remember is that they made fun of Dark Horse in the video, but hardly anyone would have understood the 'joke'.
     
  9. grotonmarketguy

    grotonmarketguy Initiate (0) Apr 18, 2005 Massachusetts

    Dark Horse should totally brew a Slayer Shwartbier.
     
    Grohnke likes this.
  10. TomTwanks

    TomTwanks Initiate (0) Apr 5, 2011 Ohio

    The lead singer makes me wanna physically abuse an infant. MISERABLE
     
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  11. ebby82

    ebby82 Initiate (0) Nov 23, 2005 Virginia

    They make great beer and have great taste; its wonderful. I assume people don't drink craft beer at frat parties either, although they probably listen to ear bleed music like Nickleback.
     
  12. JacobBrennen

    JacobBrennen Initiate (0) Jun 27, 2012

    Maybe they should approach Genesee and endorse Cream Ale. Nickleback and Cream seem to give people that same strange funny look on their face~!
     
  13. jaredwilliams

    jaredwilliams Initiate (0) Jul 13, 2010 New Hampshire

    Wow this is awesome. I love reading this articles that happen all the time with this band. People at frat parties really don't drink good beer. They drink to get hammered not enjoy a beer.
     
  14. smutty33

    smutty33 Pooh-Bah (2,088) Jun 12, 2009 Connecticut
    Pooh-Bah Society Trader

    Kudos to Dark Horse !

    Can't stomach Nickelback.:grimacing:

    Cheers All......
     
  15. Mebuzzard

    Mebuzzard Grand Pooh-Bah (4,216) May 19, 2005 Colorado
    Pooh-Bah Society Trader

    Kinda funny. I can't name one Nickelback song, but DH lost a customer (or 4. How many are in that band?). It's one thing to decline. DH response is 1) awesome 2) reinforces the craft beer elitist stigma. A response like, "we don't want our beer associated with frat parties and binge drinking. Please drink responsibly" would've served better.
     
  16. BB1313

    BB1313 Grand Pooh-Bah (4,278) Jul 16, 2009 Ohio
    Pooh-Bah Society Trader

    I remember a couple years ago when Dark Horse asked us on BA what we thought of the idea.. haha c'mon Nickelback blows.. Dark Horse definitely made the right choice.. and I agree this story never gets old..
     
  17. jeremy13586

    jeremy13586 Initiate (0) Apr 6, 2007 Pennsylvania

    Dark Horse and Portugal have the right idea.

    The important part comes at about 40 seconds in...
     
  18. tjensen3618

    tjensen3618 Savant (1,225) Mar 23, 2008 California

    2010 called, it's wants it's beer news back.
     
  19. KzooBeerBrian

    KzooBeerBrian Initiate (0) Oct 15, 2011 Michigan

    say no to the "yarl"

    Bands include:
    Nickleback
    Creed
    3 Doors Down.

    eeeeyeahheeeyeahhheeee - the yarl.
     
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