Having to make a beer repeatedly means that people like your beer and want to drink it. Your "brewing new things" argument is pretty thin. Brewing new things isn't always a good thing (see Shorts for an example). And honestly, the entitlement argument is invalid too. Locals complaining about a beer not being available isn't entitlement? "Oh boo hoo, Zombie Dust is selling out and I can't get it, although I have it on tap all the time, along with other one-offs and rarities that anyone who isn't local will never get to try. But, you know, I want to buy Zombie Dust whenever I want to, I'm local!!!!" Let me get out the world's smallest violin and play "I Weep For You". I'm sure that'll help you feel better. I'm going to put money on the case limit is being changed due to the Citra shortage and the beer stores buying and reselling it for ridiculous prices, because I'm betting that with the batches flying out of the brewpub, they've been chewing through a ton of their Citra supply, and people getting ripped off are complaining. Citra, being such a limited hop as it is can't help a beer that's single hopped with it. I'm betting that Gumballhead isn't helping the Amarillo situation either.