I don't understand why people give a beer an unfavorable review with the following explanation: "There are just so many better beers in this category, this one is average." I believe reviews should be written on the merits of the beer and not a comparison to other beers in the same category. There are countless threads in these forums comparing this beer to another - and that's fine, and expected - but the reviews should be an unbiased exploration of a beer. You don't rate women this way, where you say Shakira is an 8 because Salma Hayek is a 10. No, you don't; they're both 10s, and you'd jump at the chance to tag either one of them if they even so much looked past your beer gut to give you a wink.