Interesting story I saw this morning, also somewhat troubling how little the big beer companies and their advertizers get what the real problem is. http://www.cbsnews.com/8301-505270_...lump/?tag=morningFlexGridRight;flexGridModule They seem to think it's all about image and "emotional" connections, not taste or substance. My main concern: If the big companies continue to ignore the reality, are they not making the same mistake that the big auto companies did, not seeing the trends and responding before its too late. That means tons of jobs at stake. As a beer advocate I want good beer to win out, but I want big beer to learn that truth as well and adapt, not to see them falter and people's livelihoods become the casualties.