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Heartland Brewery and Chophouse - Times Square
Taps: - / Bottles: -
Cask: N / Beer-to-Go: N
$$$ - a bit pricey
[ Bar, Eatery ]
127 W 43rd St
phone: (646) 366-0235
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Reviews by Rumrunner:
vibe: 3.5 | quality: 4 | service: 4.5 | selection: 3.5 | $$
A bit of rustic country in Times Square.
This particular Heartland Brewery feels out of place for the hustle and bustle of Times Square. Not that it was not busy on the inside, but there is a feeling of 'you are not in New York' when stopping in here. The atmosphere comes across as a steak house in Nebraska. This is a forced feeling but that is how they try to set the mood. A large establishment. Plenty of wood, with a large bar. Beer barrels for decoration. A few t.v.s for sports and news. I found the atmoshphere welcoming but hard to buy in to.
This is a well run establishment. The bartender we had was exuberant, fun and very attentive. The hostess was a pleasure to talk to and the managers keep everything in good order.
The beer selection is about eight of their own beers. I tried the oatmeal stout and I thought it to be a good beer. Not the best oatmeal stout but very accomodating. I tried a couple other beers and again I thought the quality was worth the visit. Nothing here is going to 'Wow' you, and they are not about taking chances, but overall I think a beer lover can find one or two beers they will enjoy.
I would have to say this is a quality place to stop and have a couple of pints. I did not try the food but the dining area was packed, so I will guess the food is on the positive side of good. They also have a full bar. A good spot to stop by if one needs to get away from the crowds congesting Times Square.
12-18-2005 07:10:11 |
More by Rumrunner
More User Reviews:
vibe: 4.5 | quality: 5 | service: 5 | selection: 4 | food: 4 | $$
Not as crowded and noisy as the union square location. Was able to get seated right away in a nice private booth. Waiter was prompt and courteous. He was quick to bring us our beers and take our food order. Tex mex nachos were very good. Only complaint is they could have had more cheese. But no big deal. Had the Indiana pale ale and the seasonal Not Tonight Honey porter. Both were delicious.
02-22-2013 22:08:56 |
More by derekdenim
vibe: 3 | quality: 2.5 | service: 2.5 | selection: 3 | food: 3 | $$$$
Went here for dinner before a show. Made reservations ahead of time so we did not have to wait. Large open room with breweriania on the walls. Service was slow and kept taken food to wrong tables. Beer selection was a wide range of styles. I had a flight od their stuff always on. Beer was ok, the stout and red lager were the best. The light lager was un drinkable and eberything else was bland.
Food was mostly steaks and burgers. My and my wife both got steaks. Mine was over cooked and just generally disappointing.
As far as cost, it was about average for Nyc, but with the other dings on food and quality, it is over expensive. Will not return.
10-24-2011 20:14:23 |
More by UDbeernut
vibe: 3.5 | quality: 3 | service: 3 | selection: 3 | food: 3.5 | $$$
This macro/brewpub is right near Times Square
and my family and I decided to rest our feet
and grab a few pints.
The decor is nice, upscale, clean, friendly.
The service was a little slow considering it wasn't very crowded.
My wife and I ordered 2 pints (her: Pumpkin + me: IPA)
I ended drinking all of mine and most of hers. They were
very thin and bubbly, a bit disappointed.
Our family ordered dessert, which was quite good.
This is not a must visit location and beer nerds/snobs
will be disappointed. Great place for a newbie to craft beers.
10-24-2011 13:36:23 |
More by BeerLover99
vibe: 4 | quality: 4 | service: 4 | selection: 3.5 | food: 4 | $$$
Six locations in NYC. Out of the three I've been to, my favorite is the Chophouse at Times Square (43rd between B'way & 6th). Classy joint, nice casual atmosphere, lots of tasty homebrewed beer, pleasant seasonals, and good good food. I'd imagine that really serious beer pursuers wouldn't bother with this place too much, but I think it's definitely worth hitting up when you're in the city, and I go there very often. They make a mighty good bison steak at the Chophouse. Other tasty entrees include the meatloaf and the mushroom or lobster ravioli. A little on the pricey side, but not too bad. Friendly staff.
04-29-2011 19:21:24 |
More by Rifugium
vibe: 3.5 | quality: 3 | service: 3.5 | selection: 2.5 | $$
Pleasant enough dining area with its selection of light inoffensive beers. Bright and well lit up by signs. Conveneinet location. Nothing special on tap in the seasonal department, one does not go out of their way for th beer here. Did have something brewed with thyme as a seasonal that had a minimum of my interest, outside of their regular so-so beers all served a bit overcarbonated. Occasionally Heartland will bring out a higher abv seasonal, and then its worth a stop in. Even for the food, its fast and efficient service but nothing to write home about.
03-03-2011 15:12:05 |
More by northyorksammy
vibe: 4 | quality: 3.5 | service: 3.5 | selection: 3.5 | food: 3 | $$$$
I've been to this Heartland many times, as it is close to my house and right across to what used to be my workplace.
All Heartland locations are touristy, overpriced and just plain average. They're OK if you're visiting New York, or if you're with a large group of friends or coworkers during happy hour.
But otherwise, there are better places out there than this so-called "brewery" with an acceptable (but not great) selection of staple beers (IPA, Stout, Red Ale, Light, Lager) at outrageously high prices.
The occasional seasonals are the real deal, like the nice oatmeal stout, the Double IPA and the barleywine. Go for those if you can.
Service is fine (not great) and atmosphere is not bad for a chain restaurant. A bit generic but surprisingly cozy and warm.
Food is blah. Generic American pub food at high prices.
All in all, this feels like going to a TGI Friday's with beer in the heart of Times Square. Expect the expected.
I like HB Burger much better, just down the block from the main Heartland and specializing in tasty burgers. Beers are the same (if not better) and food is better, plus it is much less crowded than the Heartland "Chophouse". I should add HB Burger to BA soon.
01-23-2011 07:08:44 |
More by DoubleSimcoe
vibe: 3.5 | quality: 4 | service: 3.5 | selection: 3.5 | $$
Went to the Heartland Brewery in Times Square last Friday night. I was with a group of friends and we were scoping out a place to pre-game before going to a concert at the Best Buy Theater (formerly the Nokia Theater).
Before entering, one must take in the bustle and intensity of Times Square, especially during my visit which was in the early evening on a Friday night. The energy in the heart of Times Square is awesome. Heartland was fairly crowded when we arrived, but could have been worse considering the circumstances. Most of the people there seemed to be the after work crowd and tourists, to be expected for the location.
A long bar runs down the left side and curls around with an ample amount of bartenders ready to take your order. There is a huge open area to the right with a ton of tables for dining. We stayed in the open bar area. Atmosphere was pretty chill, dim lighting, breweriana decorations and dark wood.
Beers were solid. I started off with the Smiling Pumpkin Ale, which had some subtle ginger and nutmeg flavors. I also had their Oatmeal Stout (Farmer Jon's Oatmeal Stout) and their IPA (Indiana Pale Ale). All beers were fresh and tasty. Reasonable prices too.
11-12-2010 22:56:13 |
More by Hibernator
vibe: 4 | quality: 3.5 | service: 5 | selection: 3.5 | $$
Originally Reviewed on 12-14-2009, but I had the wrong location, so I'm switching it to this one, the right one, now.
After some time walking around the city, we stopped at the location in Times Square, which I'm not sure is the only location or not.
We went close to 2, so it was pretty packed, and it was a Saturday. That said, even though it was without stools, my wife and I found a spot near the end of the bar, somehow where no one was congregating. What impressed me here was the bartender who switched from pouring pints, to a Mojito, to a Bloody Mary, to a Shirley Temple, back to a pint, etc., without skipping a beat. He didn't need any kind of notepad, never got flustered, and seemed to get everything exactly right. Not only that, but he was extremely friendly and attentive in the chaos. I never would've imagined that kind of service at a place so packed, right in the middle of the city.
They had maybe 10 of their beers on tap, and I tried a few pints before I realized my wife and I could see THE ROAD, which opened around Thanksgiving for a limited release. The atmosphere, though packed, was good. Lots of people drinking beer, a lot at the bar, many waiting for tables. Decent music, nicely decorated, and it seemed like they had a vast menu if you were eating.
There are better places like this, but overall, I'd come back. I think pints were around $6, but considering the location, that really isn't too bad, and I thought the beer was pretty tasty.
Glad I got to go to a place like this right around Times Square, and I'd go back next time and maybe try to grab a booth and have some lunch also.
07-13-2010 22:47:58 |
More by asabreed
vibe: 3 | quality: 3.5 | service: 3 | selection: 3.5 | food: 3 | $
Heartland breweries are always very inviting places that are fun to see for the beer pariphanalia but, in general the beers aren't that great. There's a broad selection of styles but none really stand out
Their stout is probably the best for it's roasty character and none of the beers is too strong to dissuade first timers. This particular location had a double ipa, which was actually pretty impressive.
Food is a little better than typical pub fare at most of these places, but this place in particular has a slightly more upscale selection.
10-05-2009 21:47:10 |
More by david18
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Heartland Brewery and Chophouse - Times Square in New York, NY