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New Glarus Brewing Company
Active Beers: 33
Beer Ratings: 21,901
Beer Avg: 4
Taps: - / Bottles: -
Cask: N / Beer-to-Go: Y
$$ - reasonable
[ Brewery, Bar ]
2400 Hwy 69
phone: (608) 527-5850
Monday - Sunday 10:00 a.m. - 4:00 p.m.
Free Self Guided Tours
Monday - Sunday 10:00 a.m. - 4:00 p.m.
Hard Hat Tour - Fridays at 1:00 p.m.
(Place added by: BeerAdvocate)
Ratings & Reviews
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| Reviews: 31 | Show All Ratings:
vibe: 4 | quality: 4.5 | service: 2 | selection: 4 | $$
New Glarus is located in a very cool looking building sitting on a hill over looking the town.
I was kind of expecting something different then what I got. You have pretty much free roam of the building. I believe they have guided tours at another location in town. Where I went they had a person walking around answering questions, but with as many people as there was I felt my time would be better spent waiting in line in the tap room than the brewery.
The gift shop had a nice selection of things that seemed reasonably priced.
The tap room I hoped for more from. They had a small bar with just 2 people working. They couldn't answer any questions about the beers I ordered and would refer me to their paper print out in hopes that would get me to leave them alone. Once well ordering 2 similar styles of brew I had to stop them to get them to come back and identify which was which. I was happy with the glasses you get to keep after your stay. I, also, wish they had more of their beers on tap.
Their beer depot was nice with all their beer available for purchase at discounted prices compared to local places offering New glarus beers and the option to mix and match.
08-29-2011 00:38:00 |
More by BStalf21
vibe: 4.25 | quality: 4.25 | service: 3 | selection: 3.5 | $$
My fiancee and I visited New Glarus on the way to Madison earlier this month. Most of my impressions match what others have said, but I will add a couple of things.
One, if you're going to take a tour, make sure it's a guided one. They only have guided tours on Fridays, and they're booked up a few months in advance, so you'll have to plan ahead. If you take the self-guided tour (which we did, since we visited on a Tuesday), you'll probably be pretty disappointed, since there aren't any additional materials--a brochure, a sheet of paper explaining what each part of the brewery is about, or whatever--elaborating on what you're looking at. We were basically able to figure out what was going on in each part of the brewery, but a tour guide would probably be able to give some additional context, backstory, etc. to make things a bit more interesting. We ended up just wandering around for about 20 minutes before heading back to the gift shop/tasting area. It was a little dull, to be honest. We also didn't get to see the old brewery, since that's only open (I think) to people on the guided tour.
Two, the selection at the tasting bar is not great, as other reviewers have mentioned. When we were there, they had Spotted Cow, Two Women, Totally Naked, Black Top, and Serendipity on tap. Now, I like all of these (except Totally Naked, which I haven't tried yet), but I kind of wish there had been both more and more interesting/intense beers on tap. Spotted Cow and Two Women (and probably Totally Naked, judging by the reviews) are fairly mild-tasting, good-but-inoffensive beers; more importantly, they seem to be cheap and ubiquitous throughout Wisconsin. If I'm going out of my way to visit a brewery rather than just buying their beer in a grocery store or at a bar, I want to try something unique, that I can't get elsewhere, and/or something sort of fancy that I wouldn't normally splurge on. The only one of the five on tap that satisfied those criteria was Serendipity, which is (1) unique, (2) available elsewhere, but (3) expensive enough ($9.25/bottle in the brewery's Beer Depot, $9 in Woodman's in Madison) that I most likely wouldn't have bought a whole bottle without tasting it first. I was also glad to sample Black Top before buying more, because I find that style (Black Ale) somewhat more interesting than the two lagers and the cream ale, but it wasn't one of the beers I was most excited about by any stretch. Anyway, your mileage may vary on this one. Maybe others will think I'm nitpicking. But if you're hoping to sample some of New Glarus's most "exotic," highest-rated beers--their other fruit beers, Dancing Man Wheat, Berliner Weiss, etc.--during your visit, you might feel a little let down.
I don't want to give the impression that you'll have a bad time visiting this brewery. I had a fine time, despite the "self-guided tour" (really not much of a tour at all in the absence of informational materials) and the small tap-list. The beer they did have was pretty good (and in the case of Serendipity, awesome); the building and surrounding countryside are very nice to look at; and the gift-shop is well-stocked, if a bit expensive (as all gift shops are). But you will definitely have a better time than we did if you take the guided tour, and if you temper your expectations re: the tasting taps.
08-24-2013 20:51:51 |
More by chancy14
vibe: 4 | quality: 4.5 | service: 4 | selection: 3 | food: 4 | $
I visited the New Glarus Brewery on 9/28/12 and the brewery is on a hillside outside of the small town of New Glarus WI. It was a sunny 80 degree day and the place was packed with visitors. This was likely because of the unseasonably good weather and the Octoberfest celebration going on in town.
The selection of beers on this day was somewhat limited, the Staghorn Octoberfest, Fat Squirel, Rasberry Tart, Spotted Cow and Two Women.
There is an indoor tasting room but it was mainly empty. A wood stove pizza maker, La Fortuna was on site and was cooking pies. We tried one and it was enjoyed by all.
They have a decent size gift shop and the Brewery was built with an enclosed hallway so you could tour the brewery by your self, though one employee was around to answer any questions you may have. They have a seperate area to buy beer to go but I did not vehture in that shop.
A great experience and we will defintely return.
11-08-2012 00:43:35 |
More by 1Nrwyscotch
vibe: 4 | quality: 4 | service: 4 | selection: 4 | $$
They have a beautiful new hill top brewery. The tours are self-guided, so you can get a pint at the sampling room and then wonder around the brewery at your own pace. They have an awesome selection of glassware and tee shirts available. Also a beautiful new outdoor garden when can sit and drink beer and look over the Wisconsin country side.
10-21-2013 01:23:58 |
More by arnold931
vibe: 4.5 | quality: 4.5 | service: 4 | selection: 3.5 | $$
I've got to admit, New Glarus's brewery is an impressive operation. It's been several years since I've visited the brewery and the new location is absolutely amazing. The building sits upon a hill and has been designed to look as if might be in the Swiss Alps. Rocks, stone, and natural colors make the brewery look like it belongs exactly where it is.
The inside is no less impressive. Wide open with lots of glass and more glimmering stainless steel pipes than it's possible to count. It is impeccably clean. The new self guided brewery tour doesn't have a whole lot of information on it, but if you know the brewing process, it really doesn't matter much. Gawking at the facility is all that matters.
There are two shops on the site. One, near the parking lot, sells beer to go, while the other is a gift shop that sells beer for consumption on the premises. For $3.50 you get three tastes and get to keep the tasting glass. For $6 you get a full beer and still get to keep the glass. Either way is a deal. The beer shop down below sells all of the regular offerings plus the latest Thumbprint and the R&D (currently the golden ale). The gift shop sells absolutely everything you could possibly imagine, tastefully branded with the NG logo of course, at less than reasonable prices. (My 4 year old daughter was able to walk out with a plush "spotted cow." "Fat Squirrels" also available!)
And while I'll admit I'm not NG biggest fan, I was still impressed by the brewery, the operation, and the genuine friendliness of the people working there.
01-06-2012 02:30:26 |
More by Florida9
vibe: 4 | quality: 4 | service: 4 | selection: 4.5 | $$
Managed to take the self guided tour of this brewery a few weeks ago. This place is huge! I never expected it to be nearly as big as it was. The building is beautiful inside and out. The gift shop was really nice lots of very nice stuff to purchase ranging from Glassware to Clothing. The tour was self guided but there was at least one employee there who was mingling with people and answering questions for the guests. The brewery is spotless clean.. I feel like I could eat off the floor in this place. The visuals in this place were great too, pipes and and tanks and a furnace are just a few things that stick in my mind just from walking around. The bottle shop they have is loaded with many of the beers they make there. I left with 7 New Glarus beers I had never tried before in addition to a bottle of Moon Man and Raspberry Tart. Overall it was a great place to check out. Very good all around, I would go back here in a heart beat.
10-03-2012 13:23:26 |
More by Knapp85
vibe: 5 | quality: 5 | service: 3.5 | selection: 3.5 | $$
Ahh, the New Glarus Brewing Company. I have been here twice and would consider it a must stop.
The complex is up on a hill overlooking New Glarus. There are 2 shops, 1 for beer, and 1 for souvenirs. They carry every beer they make and sell it at it's freshest.
The other store doubles as a tap room and there is also another taproom. You can order a beer and take it anywhere in the brewery or sit in the nice biergarten out back. They also have an outdoor patio tap area but I haven't seen it open. They usually have about 6 beers on tap with most being 6 bucks plus a glass or the fruit beers and Golden Ale which are 9 with the glass. There are also samplers available. The only food here seems to be cheese and chips, there is also some soda.
The facility is wonderful. You can tour just about any part of the brewery by yourself, or get a tour on Fridays I think.
Overall just an awesome stop.
08-22-2011 10:39:48 |
More by crossovert
vibe: 4 | quality: 4.75 | service: 3.75 | selection: 4 | $$
I'm offering up a review after our sixth trip to New Glarus in the last 2.5 years. This particular pilgrimage was to pick up a personal allotment of wild sour ale, strawberry rhubarb, raspberry tart, berliner weisse, serendipity, and the 20th anniversary old ale (limit 2 per person). To see the brewery expansion over the last 3 years has been incredible, but at the same time the 'visit experience' is less personal w. each visit.
W. this last trip, we were a bit disappointed that of the beers that we were there for especially, only serendipity was available on draft for tasting. The gift shop & tasting room were both flocked w. tourists which made our time in both areas - cut very short. The adjacent grounds keep expanding as well, so were able to find a somewhat 'quiet' spot to look out over the WI countryside.
The beer depot is well stocked and organized. The beer itself - just amazing. Deb & Dan have done an amazing job - and I'm super excited about the expansion of their sours.
It's a great brewery, impressive grounds. I just wish that it wasn't such a WI tourist destination for non-BAs.
07-31-2013 11:33:56 |
More by craft_shannie
vibe: 4 | quality: 4.5 | service: 4 | selection: 4.25 | $$
Definitely a very German brewery. The short drive off the main drag is nice with European-looking lamp posts. Currently they're doing some construction on the building (to expand) but it's still fully functional. The brewery allows self-guided tours where you get to see a few things. There's a 4-way pedestrian traffic jam between the tasting room, the gift shop, then entrance, and the door to the courtyard. There's some cool swag in the gift shop. Not a lot of selecting in the tasting room, but there's also a big room downstairs where you can buy a lot of off-season beers.
05-29-2013 01:09:49 |
More by Fargrow
vibe: 4 | quality: 4.5 | service: 4.5 | selection: 4 | food: 4 | $$
Visited August 31st (Hard Hat Tour), 1:00 - 4:00 pm-ish
I've tried a number of New Glarus beers over the last 5-6 years, thanks to traders and friends in the area - but never at the source. I learned about a business trip I'd be taking to Iowa around Labor Day weekend all the way back in June; wheels turning in my head, I decided to extend the trip to Wisconsin and Illinois to see family and friends. Even in mid-June, the August 31st tour was booked solid (the 'Hard Hat' tour is only offered once weekly -Friday afternoons- and limited to 15 people). Oh well, I'd still visit and go on the free self-guided tour... until, that is, a phone call on Wednesday 8/29, just as I was leaving Des Moines, informed me that *one* person had cancelled and that I could have their spot (I'd asked to be put on a waiting list in June, even though I was told 'nobody ever cancels'!). Hell, yeah!
I showed up at the Riverside ('old') brewery a few minutes before 1:00pm and was greeted by brewer Stephen and Alyssa... after a short snafu over my reservation and some impatient waiting for a late-arriving group of six we started the tour. I've been on a couple dozen brewery tours over the years; this was among the largest and most impressive. Even though I feel knowledgeable about beer and the brewing process, it was fascinating to learn about how New Glarus does it and about their growth/expansion (no plans to expand beyond the Wisconsin borders, even though it appears they could quite easily). We thoroughly toured both the Riverside and newer Hilltop facilities, including brewing tanks, packaging lines and R & D labs. The tour concluded with a 30-minute tasting of several beers (bottles) and six heaps of tasty local cheeses. We also learned a little of the Swiss heritage of the neighboring/namesake village and why the building had to designed in the 'chalet' style to keep with the aesthetic and of a scale to not be an eyesore nearby housing developments. For $20+tax, I was very satisfied with the tour; my only disappointment is that Deb & Dan Carey (who usually greet the tour) were away for the Labor Day weekend. I'd have liked to have met them and shaken hands.
Afterward, I had just a few minutes to stroll the grounds and shop at the bottle shop. Didn't have room for much, so I bought a 4-pack of the seasonal Thumbprint Saison and a 750ml of Raspberry Tart. Prices are about the same here as they'd retail for elsewhere. Of note, there's some ongoing expansion of the gift shop/bottle store and also of the 'Sensory labs', so expect some construction fencing and minimal disruption in the next year or so.
All in all, a very good experience - one I'd recommend.
For the record, what we tasted:
* Beer: Totally Naked, HomeTown Blonde, Laughing Fox, Thumbprint Saison, Staghorn Oktoberfest and Raspberry Tart.
* Cheese: Aged Cheddar (Voegeli Farms), Petite Frere (Crave Brothers), Limburger (Chalet Cheese Co-Op), Raspberry Bellavitano (Sartori Foods), Baby Swiss (Alp & Dell) and Dunbarton Bleu (Roelli Cheese)
09-12-2012 15:51:19 |
More by msubulldog25
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New Glarus Brewing Company in New Glarus, WI
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