The Beverage Company
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Ratings & Reviews
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Ratings: 21 | Reviews: 19 | Show All Ratings:
4.84/5 rDev +15.8%
vibe: 5 | quality: 4.5 | service: 5 | selection: 5 | $$
As a recent addition to the Traverse City area, I've just discovered the Beverage Company. I've never had a bad trip. Every time I go in, the attentive staff is there to greet, suggest and scrounge up whatever it is I seem to be looking for (Alas, no Pliny).
I've gone in for day-at-the-beach beer runs and asked for cases of ice cold crap-beer they didn't have in the cooler, only to have a runner go retrieve whatever my need was from the backroom.
I've gone in with an idea in mind for what I wanted to pair with dinner, to have multiple suggestions tossed my way by the knowledgeable staff, without whom, I'd never have tried the 'Lagunitas Sucks Brown Shugga Substitute Ale', which scared me away because of the name, but keeps drawing me back because of the taste.
08-26-2013 03:20:18 | More by TCmichigan
4.65/5 rDev +11.2%
quality: 4.5 | service: 4.5 | selection: 5 | $$
I frequented their previous location on 8th St. for years, but these new digs are sweet (Garfield & Carver). A gargantuan store indeed - I'd say, about the size of an Olympic swimming pool and probably the coolest store I've seen north of Grand Rapids. The Owner, Jeff, thought of every detail and spared no expense.
I've traveled the world and I think this is how a party store should be, really. The perfect model; focusing on the beverages primarily, no gimmics or unneccesary products; seems like they've zeroed in on Alcohol, Cigars, and snacks. Part of it is almost set up like a warehouse, in that the cases of beer are stacked in 4-6 ft.high isles and against the walls. Its a little overwhelming, truthfully. I wont mention the scope of the wine & liquor, but their beer selection is definatly the BEST! just a guess, but probably close to 350 craft and micro brews. Their coolers span the enire length of the store on one side, liquor & wine on the other side . Everything is truley cutting-edge. And now that they've settled in- they have Jack's and Geyer's beat, no questions asked. Albeit all are great stores, Overall, Bevco reins supreme! (no offense.)
I've rarely seen this much "good" beer in my life. Belgiun, German, American, Canadian, English, you name it. Stone, Unibrew, Chimay, Anderson Valley, Dogfish Head, Rogue, etc.. The Michigan beers they carry are totally unsurpassed: Bell's, Michigan Brewing Co., Founder's, Dark Horse, New Holland(Dragons Milk baby!),Arbor Brewing, Keweenaw Brewing. Shorts? (hopefully soon?)
The one time I couldn't find the [Sam Smith's] Imperial Stout I was after, they got it in the next week. They advertise catering to the specialty side of it - ordering stuff you cant find elsewhere. The employees seem friendly and definatly knowledgable- and all about broadening their selection. The only complaint I have is they dont have home brewing supplies and you can't mix sixers. If you are in the Traverse area, I highly recomend the Beverage Co. I've been shopping here for a long time and I always take pride in supporting local businesses- Think Globally, Act Locally! Dude.
10-11-2008 16:03:52 | More by flyphisherman
4.58/5 rDev +9.6%
vibe: 4 | quality: 4.5 | service: 5 | selection: 4.5 | $$
Beverage Company is an excellent place to shop. And if you want something that is not in stock, they will gladly order it for you. All the staff that I have interacted with have been knowledgeable, helpful and friendly. Several times I have ordered something special; the product came quickly and I was called when it arrived.
Beverage company is setup more like a warehouse than a boutique store. The emphasis is on value and service, not necessarily on atmosphere. However, that is no reason not to shop here. This is the best place to shop in the TC area.
11-03-2011 01:40:19 | More by NMBeachBum
4.5/5 rDev +7.7%
quality: 4.5 | service: 5 | selection: 4 | $$
BevCo is the place to go for craft beer in Traverse City.
The Store is a nice size and has a good atmosphere. It is always clean and the stock is well organized. Besides beer they also have a good array of wine and spirits.
They have a nice selection of craft beers both cold and warm, including some cases that are stacked up between the beer isle and the bottle return room. They are definitely Michigan centric, with a lot of space given to Short's and other more regional breweries. That is fine though since Michigan breweries make some of the best beer in the world.
They have a mix a six section that is pretty good and while it would of course be better if you could mix anything in the store, they do a good job of having stuff in there that you would want to try. I would say prices are very reasonable, but I just moved here from Philadelphia so everything seems dirt cheap to me.
Service is top notch and not only are the employees helpful, but they also are really cool and genuinely nice. I cannot say enough about the quality of the people that work at BevCO
My only real complaint is that the selection could be improved a bit. Coming from Philly I realize I need to temper my expectations some, but I think it is a bit lacking in the Belgian department especially. I could not find any sort of non-fruit lambic, and sours in general seem scarce. I do understand that they do special orders though, so perhaps I will ask about that next time I am in.
All in all I highly recommend The Beverage Company to those who are visiting TC and looking for regional brews, or those who live in TC and are looking for great service, a nice selection and decent prices.
01-20-2011 21:41:26 | More by zoso1967
4.41/5 rDev +5.5%
vibe: 4 | quality: 4 | service: 5 | selection: 4.5 | $$$
I traveled to this place based upon the good reviews on BA and the place did not disappoint. I was impressed by the knowledge of the staff and by their willingness to help. The selection of singles was good (not great) but they were willing to break a couple six packs to allow me to try some beers I had a hankering for. The fact that they had so much refrigerated brew was a plus. The beverage company had a good selection of Michigan beers and I was able to stock up on some Founders that I had yet to try.
07-21-2011 21:01:17 | More by qua17
4.4/5 rDev +5.3%
vibe: 5 | quality: 4 | service: 5 | selection: 4 | $$
To bad this place is an hour away so the only way that I get to make trips to here is to bribe the wife with Outback or Red Lobster.
Great location nice store front, lots of parking, nice size sign out by the road.
Tons of beer, Big coolers filled with singles, This place has a very big selection i don't think that it would be possible to leave with out something. They also get all kinds of rare beers and limited brews(kbs, Bigfoot, ect). To bad you cant mix and match all the beers in the store like you can at Oliver T's.
The workers there are exceptional they acknowledge every person that walks into the door and are quick to let you know how a beer is and recommend more beers of that style.
I will be making many more trips to traverse as long as the wife never catches on to my devious plan
06-08-2011 17:52:52 | More by GoldenChild
4.35/5 rDev +4.1%
quality: 4.5 | service: 4.5 | selection: 4 | $
Not as good as a selection of beers as jacks market and you can't do the mixer sixer. however they have a fantastic selection of michigan beers and great prices. best prices in town for michigan beers, and pretty cheap belgians. the chouffe's they offer are all 7.99 as well as the jolly pumpkin bombers. unibroue's are pretty cheap, too. excellent wine selection. as previously mentioned, not very thrilled with the knowledge about the beers, but we're all beer snobs here, so who cares? friendly service.
Ok, this is an edit based on past review. It is now 2010 and time to update. I go there very often, and they have a much better selection than jack's now and the best prices in town. Definitely the only place to go if you are in TC.
06-08-2008 00:41:38 | More by sloppymoose
4.35/5 rDev +4.1%
quality: 4.5 | service: 4.5 | selection: 4 | $$$
Newer location visited-1116 Carver just off of Garfield. Enthusiastically greeted upon entering.
Approximately two aisles of beer with many cases stacked on floor. Good amount of cooler space for beer, about two-thirds macro, one-third craft. Big wine selection in dimly lit area away from beer section. Many Michigan beers represented, such as Short's, Bell's, Arcadia,North Peak, Jolly Pumpkin, etc. Other craft beer offerings such as Stone, Dogfish Head, and numerous Belgians are available, but at about a 2 to 3 dollar mark-up for the bombers to what I am used to in Toledo. On the plus side, you can "mix-a-sixer" with singles available in the cooler. I got a nice selection of Michigan brews to try.
Overall, a nice place to find craft brews in TC, with a very friendly and helpful staff-a must if your looking for local craft brews!
06-21-2010 21:01:37 | More by hosehead83
4.34/5 rDev +3.8%
vibe: 4.5 | quality: 4 | service: 5 | selection: 4 | $$
Very glad I stopped in at this store. I walked in and the vibe was great. Everyone was busy working but I was immediately greeted and asked if I needed help. The quality of the store is great – nice and quaint clean store located off the main strip in Traverse City.
The service is for sure a five. The (I assume) owner and his wife were ringing people up while a few other employees while a few other employees were stocking the store. Everyone was insanely nice and helpful. They pointed me out to the beers I asked for and also immediately recommended a few other fun things they had just got in.
The selection was a bit small but very solid for such a small store. They had just gotten an older case of Hopslam in (a nice surprise – I know it is past its prime but it was still nice to try a bottle or two for the heck of it). They also had a few other beers that I have not seen elsewhere in the other few stores I’ve been to in Michigan. In addition, the prices were great! I will be going back there in the next day or two in order to stock up a few things to take back home to Chicago with me. A must stop when in Traverse City.
08-06-2011 17:22:50 | More by SpdKilz
4.3/5 rDev +2.9%
quality: 4 | service: 5 | selection: 4 | $$
I was very happy to find this place. I was on a mission to find some Short's Strawberry Short's Cake and Hangin Frank. This was the only place in Traverse City that had any and when I called, they knew exactly what I was looking for. Several other recommended beer shops were not exactly familiar with these beers. Also the two staff people at the Beverage Company seemed to be fairly knowledgeable about beer in general, and were very friendly and helpful. I was also looking for information on Leelenau Brewing Co. and he brought out a couple of bottles that their distributor had brought in as samples. The overall selection was as decent as any bottle shop including all of the Michigan Breweries that I would be looking for (Short's, Bells, Dark Horse, New Holland, Arcadia, Jolly Pumpkin, Founder's, Dragonmead, and more) as well as a decent selection of imports including a nice Belgian Selection. They had both warm and cold, and singles available. This will be my go to beer store whenever I am in Traverse City from now on.
08-25-2010 19:33:31 | More by gratefulbeerhead
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The Beverage Company in Traverse City, MI
92 out of 100 based on 21 user ratings.