Bud Light Platinum - Anheuser-Busch

bonbright7

New York

2.45/5  rDev +8.9%
look: 2.5 | smell: 2 | taste: 2.5 | feel: 3 | overall: 2.5

As I work in the local beer industry of Long Island, NY, I get to see the marketing behind releases such as this new one from A-B. It amazes me that this latest "flash in the pan" has been thought out to the nth degree with the notes that "Aspiring" and "Trendsetters" attached to it.

When it was poured to my glass, I noted the usual BL bubbles, but the head had creamy look to it, which I took to be a sign of its freshness.

There wasn't much of an aroma until I got the second or third taste, but what did exist was a grain and floral mix,

The taste was interesting for a moment as I thought most BL drinkers would like this light bread, corn, and untraceable elements. As I continued to drink it in search of more redeeming factors, I liked it better than regular BL.

As another attempt by A-B to cash in on another upscale segment of its perceived market, this beer is hardly unique.
It will probably get some mileage in the cities, but like BL Wheat, it will likely disappear into A-B history.

Serving type: bottle

02-06-2012 14:26:24 | More by bonbright7

aty11b

Texas

2.25/5  rDev 0%

05-19-2013 04:26:00 | More by aty11b

Srive009

Florida

4/5  rDev +77.8%

05-18-2013 23:40:57 | More by Srive009

lpgarcia8

California

2.25/5  rDev 0%

05-16-2013 01:48:04 | More by lpgarcia8

calcnerd

Pennsylvania

2.5/5  rDev +11.1%

05-16-2013 01:18:03 | More by calcnerd

KerryCummins1977

Kentucky

3.5/5  rDev +55.6%

05-16-2013 01:00:07 | More by KerryCummins1977

ajtorres311

Florida

2/5  rDev -11.1%

05-15-2013 22:52:31 | More by ajtorres311

erialbill

New Jersey

2.25/5  rDev 0%

05-15-2013 13:02:31 | More by erialbill

lucasj82

Indiana

1.75/5  rDev -22.2%

05-15-2013 01:24:32 | More by lucasj82

civicm87

New York

1.25/5  rDev -44.4%

05-14-2013 23:23:59 | More by civicm87

spencek91

New York

1.25/5  rDev -44.4%

05-14-2013 23:20:19 | More by spencek91

aLenwell

Florida

2.5/5  rDev +11.1%

05-14-2013 00:30:48 | More by aLenwell

teraflx

Arizona

2/5  rDev -11.1%

05-13-2013 16:17:11 | More by teraflx

jkball01

Kentucky

3.25/5  rDev +44.4%

05-13-2013 16:14:48 | More by jkball01

xip

Indiana

3/5  rDev +33.3%

05-12-2013 19:16:16 | More by xip

Beerislivingproof

Iowa

1.75/5  rDev -22.2%

05-12-2013 16:01:14 | More by Beerislivingproof

Slay40

Michigan

1.25/5  rDev -44.4%

05-12-2013 02:33:17 | More by Slay40

Xzfgiimtsath

Texas

1.5/5  rDev -33.3%

05-10-2013 00:31:57 | More by Xzfgiimtsath

Kelp

New Hampshire

1.75/5  rDev -22.2%

05-09-2013 05:26:56 | More by Kelp

midnitesun11

Illinois

2.5/5  rDev +11.1%

05-09-2013 01:39:35 | More by midnitesun11

Michigan

Michigan

1.75/5  rDev -22.2%

05-08-2013 02:46:46 | More by Michigan

bigbutter

Virginia

2.25/5  rDev 0%

05-07-2013 04:29:40 | More by bigbutter

bigdaddyjerry

Maryland

3/5  rDev +33.3%

05-06-2013 01:30:53 | More by bigdaddyjerry

ZEB89

Pennsylvania

1.75/5  rDev -22.2%

05-05-2013 13:25:48 | More by ZEB89

Reecesterful

New York

2.25/5  rDev 0%

05-03-2013 21:39:49 | More by Reecesterful