Ed Hardy Premium Beer - Cervecera Mexicana S.A. De C.V.

TheKingofWichita

North Carolina

1.8/5  rDev -1.6%
look: 2.5 | smell: 1.5 | taste: 1.5 | feel: 2 | overall: 2.5

Bought a single on clearance the other day for 69 cent, that should tell you something right there. Pours a straw yellow color with a thick white head and no lacing. Smells of straw, corn, and a little sweetness. Tastes very sweet with a little hop in the background, very subtle. Mouthfeel is medium with a major carbonation. Overall, it isn't the worst adjunct lager I've had.

Serving type: bottle

03-25-2011 04:17:41 | More by TheKingofWichita

Chinaskifan1

Pennsylvania

2/5  rDev +9.3%

05-11-2013 11:55:04 | More by Chinaskifan1

harpus

Alabama

1.75/5  rDev -4.4%

04-04-2013 14:50:54 | More by harpus

Kunstman

Wisconsin

2.5/5  rDev +36.6%

10-12-2012 03:46:33 | More by Kunstman

t0rin0

California

2.75/5  rDev +50.3%

09-10-2012 01:53:52 | More by t0rin0

Nattybrah123

1/5  rDev -45.4%

08-08-2012 04:28:23 | More by Nattybrah123

Rocketman8911

California

1/5  rDev -45.4%

04-09-2012 18:30:22 | More by Rocketman8911

avisong

Virginia

1.25/5  rDev -31.7%

04-07-2012 04:35:09 | More by avisong

LJWalker

Alabama

2/5  rDev +9.3%

02-06-2012 17:16:09 | More by LJWalker

mynie

Indiana

1.27/5  rDev -30.6%
look: 1.5 | smell: 2 | taste: 1 | feel: 1.5 | overall: 1

"I like Ed Hardy shirts because they save me the trouble of having to speak to someone before I can determine whether or not he's a retard." -Mark Twain

Having said that, MACRO SMACK DOWN. This vs. OM Light. And, yes, I know that this isn't quite a macro, so maybe just say "adjunct" smackdown or something to that effect. Or don't. It doesn't matter.

Pours pale with an uncontrolably fizz white head. Smells like adjunct grain, a light little dose of hops, and some lightly medicinal nodes.

Tastes like just those medicinal nodes. Only they're not light; they're large and scary. This tastes the way that Band Aids smell when you first take them out of the paper, sweetly astringent and plasticine. Gross.

Drain pour. Avoid. Old Milwuakee light *easily* wins this competition.

Serving type: can

12-18-2011 05:05:03 | More by mynie

k7sw

Washington

2/5  rDev +9.3%

12-04-2011 04:21:06 | More by k7sw

meich75

North Carolina

2/5  rDev +9.3%

11-28-2011 14:39:44 | More by meich75

taylocd

Alabama

2/5  rDev +9.3%

11-21-2011 02:52:35 | More by taylocd

ZenAgnostic

Texas

1.85/5  rDev +1.1%
look: 4.5 | smell: 3 | taste: 1.5 | feel: 1.5 | overall: 1

12oz can poured into a clear plastic cup. No discernible date.

Appearance - Clear straw body. One finger white head. Decent stick and retention.

Smell - Slight corny musk. Mild. Some sweetness.

Taste - Metallic. Musky. Smooth overall but pretty bad.

Mouthfeel - Light. Watery. Some carbonation, but the metallic astringency really kills it.

Overall Drinkability - Wow. This may be my first and only actual drain pour.

Serving type: can

10-25-2011 23:05:16 | More by ZenAgnostic

woodychandler

Pennsylvania

1.95/5  rDev +6.6%
look: 3 | smell: 2 | taste: 2 | feel: 1 | overall: 2

TheManiacalOne sent me a whole buncha CANs to help move The CANQuest (TM) that much closer to the # 500 milestone.

As a heavily tattooed (seventeen and counting) retired US Navy sailor, I CAN get behind the use of some of Ed Hardy's flash, in this case a tiger akin to the one on my right forearm, in marketing.

The Crack & Glug came off without a hitch and resulted in just better than a finger of rocky, bone-white head with decent retention. Color was a deep lemon-yellow with NE-quality clarity. More fizzy yellow beer as part of this ongoing madness. Nose was fairly standard, mostly corn with some lager sweetness underlying the adjuncts. Mouthfeel was watery and the taste was simply bland and unobtrusive. Finish was likewise bland and boring. It was not bad in terms of its flavor, it simply lacked anything to latch onto. Wow, what a ho-hum yawner. Completely unworthy of Mr. Hardy's name and I am sure he would not have approved.

Serving type: can

05-08-2011 22:28:43 | More by woodychandler

TheManiacalOne

Rhode Island

2.03/5  rDev +10.9%
look: 2.5 | smell: 2 | taste: 2 | feel: 2 | overall: 2

Poured from a 12oz can into a US tumbler pint glass.

A: The beer is a light yellow color, with a short white head that fades quickly and leaves a thin lace on the glass.

S: The aroma is of light malts, adjuncts and a very faint touch of hops.

T: The taste starts out bready with flavors of adjuncts and grain followed by a light malt sweetness. The hops presence is very faint like most beers in the style. The after-taste is slightly sweet.

M: Crisp and a little smooth, light body, medium carbonation, finish is slightly sticky.

D: Not flavorful, not too filling since there isn't much to it, mild kick, even within such a poor style there are several other beers that I would choose first.

Serving type: can

03-15-2011 22:29:40 | More by TheManiacalOne

KajII

North Carolina

1.8/5  rDev -1.6%
look: 2 | smell: 1.5 | taste: 2 | feel: 2 | overall: 1.5

[Best served in a Lager Glass]

The pour was a clear yellow-amber in color with a small fizzy white head and had virtually no lacing at all.

The aroma was of a super light grain malt and very mild grassy hop and a almost non existent sweaty yeast with nothing else really standing out.

It tasted VERY, VERY lightly bitter in the beginning and finished with almost no flavor at all.

Mouthfeel was very watery in texture and extremely light in body with a fizzy carbonation.

Overall a super light, almost flavorless tasting beer. And at $10 a 6 pack, a large waste of money.

Serving type: bottle

03-09-2011 20:53:12 | More by KajII

mikesgroove

South Carolina

1.55/5  rDev -15.3%
look: 1.5 | smell: 1.5 | taste: 1.5 | feel: 2 | overall: 1.5

ok love the label, wow, but anyway where do these people get off making beer? enough rant but really? i dont even like the clothes.

A - Poured a very pale, super clear golden yellow. Nice big fizzy white head formed on top, faded slowly and left about a quarter inch thick layer across the top of the glass. Lots and lots of carbonation was very visible. Very light, lats of grain, some very light hoppiness in the back, but that was about it. your classic light lager, total maltiness and not much else, slight bready taste. A bit slick depite the carbonation. it was ok, nothing special just an average feel for a lager Very cold on a very hot day I could drink a few of these with ease, but other than that, not enough taste.

Overall very forgettable. This was a macro lager at its finest, which is average, better then a BMC but thats not saying much. If it was free at a bbq, I would have one, but no more buying it for me.

Serving type: bottle

03-05-2011 16:50:09 | More by mikesgroove

RonaldTheriot

Louisiana

2.4/5  rDev +31.1%
look: 2.5 | smell: 2 | taste: 2.5 | feel: 2.5 | overall: 2.5

Ed Hardy Premium Beer has a thick, white head and a clear, golden appearance, with moderate carbonation. Aroma is of gummy, rancid grain, and the taste is also of the same turned whatever. There is no discernible hop character with this stuff. Mouth-feel is watery, cloying, stinging, and uncomfortable. Ed Hardy Beer finishes dry and difficult. I did not like this. It's bad. Stay away!

UPDATE: The next day I drank another one straight from the bottle, and it wasn't as bad. This improves my final score a little bit.

RJT

Serving type: bottle

01-10-2011 01:08:27 | More by RonaldTheriot

jwalker37

Louisiana

1.6/5  rDev -12.6%
look: 3 | smell: 2 | taste: 1 | feel: 2 | overall: 2

I purchased this beer because it was on sale ($6.99), big mistake. It is not worth 2 dollars. It has a fancy bottle and cool look, but the taste is bland and flavorless. I have made mistakes in the past by purchasing beer that is marked down. Make no mistake, most of the time the reasons why the beer is marked down is because of the lack of sales.

Serving type: bottle

01-09-2011 15:01:57 | More by jwalker37

PicoPapa

Connecticut

2.3/5  rDev +25.7%
look: 2 | smell: 2.5 | taste: 2 | feel: 2 | overall: 3

12oz bottle. Saw a single of this for sale and just had to try it. Pours a clear straw color with a thin head that dissipates quickly. Decent lacing. Aroma is of corn, skunk, and grain. Taste is lacking. It's real thin and tastes like watery corn and grain. Odd aftertaste. Not very good at all but I've had worse.

Serving type: bottle

12-08-2010 21:41:47 | More by PicoPapa

Pencible

Virginia

1.9/5  rDev +3.8%
look: 2 | smell: 2 | taste: 2 | feel: 2 | overall: 1.5

A: This poured a clear pale straw color with some white head.
S: It smelled like sweet corn and bready malt and sour lager yeast, with a bit of lemon zest.
T: It tasted like dirty bready malt and sweet corn and sour lager yeast haphazardly blended with lemon zest and a bit of copper. The aftertaste was bland and dirty.
M: It was watery with moderate carbonation. Pretty weak body, but not surprising.
D: This was very similar to Death or Light Lager...and Bud Light. I suppose it was slightly less terrible than either of those, but not by much. This was still a worthless beer with no redeeming quality that I could discern. Aside from the designer label art, this beer was very poorly made and should be avoided.

Serving type: bottle

10-20-2010 17:42:45 | More by Pencible

dpnelson1978

Minnesota

1.83/5  rDev 0%
look: 3 | smell: 2.5 | taste: 1.5 | feel: 2 | overall: 1.5

12 oz. can into glass pint.
40°F

$1.50 / ea.

A: Brightest, yellowest body possible with ahuge loose head of moderate retention that leaves behind moderate lacing and a thing rocky cover. Much better than "Death or Light Beer".

S: Sweet apple aroma with a hint of phenolic spice in the background. Not bad, but pretty weak. No noticeable hop aroma. Pretty standard stuff for the style.

T: Grainy backbone with heavy cloying sweetness, and tastes a bit like corn. Very light hop bitterness, but not as clean and I would expect.

M: Light body with high carbonation. Oily at first, turning to crisp. Standard, but nothing special. I prefer the "Light" version.

D: Lacks the overall "lightness" that makes the "Death or Light Beer" tolerable. Too sweet for the flavor profile and carbonation. Not good.

O: Taste's like a macro, but costs the same as a micro. The worse of both worlds. I had low expectations after my first taste of Ed Hardy, but this was still a disappointment.

Serving type: can

10-02-2010 02:07:35 | More by dpnelson1978

beerthulhu

New Jersey

2.7/5  rDev +47.5%
look: 3 | smell: 2.5 | taste: 3 | feel: 2 | overall: 2.5

A: A brilliant brass pour produces a seashell white head, initially a finger high, that quickly lapses to a near polished surface within the first minute of pour. A straggling carbonation bubble or two randomly appears out of nowhere and disappears just as quickly. The head dissipates almost immediately leaving not much chance of a lacing, which I suppose is typical per style. Im guessing this is a American adjunct by style so will take that into consideration, but one thing ive learned is that if you have to label your beer as premium, then a yugo has a better chance at being considered a sports car.

S: Dried corn with some leafy green stalks first appear on the nose. The strength is reserved, again typical by style. Held in check at adjunct level.

T: Light mentions of caramel popcorn sweetness come through with hints of honey are detected but still comes off a bit like watered down sweetness with a cheapened caramel grain fix. The palate is light and watery lacking a backbone while there is a fruitiness of honeydew and applesauce on the close with just a touch of hops to balance.

M: Light bodied with a watered down honey slickness and texture void of any effervesce. A still hold and you can almost forget its there.

D: An empty experience im guessing more suited for the local crowd who like their beer weak and watery and on the back of a lawnmower. Was it bad, not repulsively so, but it certainly didn't reach out and make any attempt to show any attempt at craft or quality. Unimpressive, like a caramel sweetened macro beer, which I guess that is what they were shooting for.

Serving type: bottle

08-29-2010 18:51:52 | More by beerthulhu

JimiG

Texas

1.13/5  rDev -38.3%
look: 1.5 | smell: 1.5 | taste: 1 | feel: 1 | overall: 1

Picked a single for $1.79 at local package store.
The clerk asked me why I was buying that(the beer)?
Explained that I had to review it.

Decanted to a pint glass.

Pours super light gold/yellow with a thin white head that does not lace. Light to medium carbonation.

Generic smell - corn?

Generic taste, but not as punchy as Old Mil.

Really not worth the time, but cool label.

Serving type: bottle

08-25-2010 23:49:54 | More by JimiG