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$$ - reasonable
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5031 W Oklahoma Ave
phone: (414) 545-2175
(Place added by: BeerAdvocate)
Ratings & Reviews
| Reviews: 99 | Show All Ratings:
quality: 4 | service: 3 | selection: 5
I was informed that Discount Liquor is not a glamorous store. That information was correct. I noticed the large red sign a few blocks away and as I drove into the parking lot I was wondering what was going on here. The building is not in pristine condition and the windows were littered with advertising for B/M/C and malternatives. It looked a bit run down. I visited Saturday afternoon, Labor Day Weekend, and the place was jumping. As I walked to the door many people passed me with loaded carts of macro beer. More worry crept into my mind.
As I entered the door I glanced around. It was very busy. Tight aisles. Cluttered. I stepped to the right, into a little offshoot to look at the glassware department. Nice selection and then I looked at the prices. There were very inexpensive. This prompted me to find the craft beer.
Score! Not the largest selection of beer Ive seen but it is nothing to sneeze at. There were many quality beers. The vast majority of the goods are stored at room temperature. Imports were heavy on German beers. There was also a large amount of Eastern European and Russian beers. The Belgium selection wasnt large but there was plenty of quality stuff. Of course English Ales were to be had as well. Domestics included Rogue, DFH, Bear Republic, Great Lakes, and Allagash not to mention the slew of WI beers. New Glarus, Lakefront, Sprecher, Tyranena, LogJam, etc There were plenty of brands to select from but what I really liked about this store is the wide variety of styles. There was everything from Gose to Gueuze and from Adjunct Lagers to Zwickel beers. This fact alone really endured me to this place. Ive been to many great liquor stores (with much better help, appearance, etc ) but I would LOVE to have this store around the corner from my house. It would be awesome to be able to pair foods with all of the beer styles here.
Service was lacking it was busy so make note of that. However, the lady at the checkout was rude and unhelpful. Ive never been to a store and had to box my own beer as I unloaded the rest from the cart. And it wasnt like I only had a few bottles!
All in all, this is a kick ass place for beer. Recommended.
09-07-2004 21:27:23 |
More by bditty187
quality: 4.5 | service: 5 | selection: 5 | $
An adorable little building in a dirty district of Milwaukee. Traffic getting here from the North Suberbs wasn't bad at all, even for mid evening on a Saturday. Big neon sign, pastel colors, letting you know you are in for quite the liquor buying experience.
The atmosphere is excellent. I love the slightly-dirty feel. It's worn in, friendly. No prentensions. Not the processed, mass marketed feel of the chain liquor stores.
TONS of beer. Aside from John's Grocery in Iowa City, they had the biggest Belgian selection of any store I have ever been to. Tons of micros, including a lot of stuff you can't find in Chicago. Rare 3 floyds, New Glarus, Smutynose, Founders, Ommegag, Victory, Great Lakes, and many, many more. I had no trouble filling up a cart--I only wish I had brought more money!
The staff was great. My out-of-state ID was no problem, (unlike the Chicagoland Binny's and Cardinal chains, both of which will never again see my business, because of their retarded practice of refusing all out of state IDs), the clerks were joking and in high spirits.
I'm putting this down as Single Dollar Sign-Level inexpensive. It might just be the price difference between the Iowa/Illinois market and here was markedly inexpensive. About 1-2 dollars less per six pack/bomber.
Easily the best beer-buying experience I've ever had. This place is worth making a trip to.
03-14-2006 01:57:14 |
More by mynie
quality: 4.5 | service: 4 | selection: 5 | $$
I go to Discount several times a month. It has the best variety in the Milwaukee area. I've seen some comparisons in other reviews to Murray's in Silver Spring. The business models for the stores are a bit different:
- Discount is variety-centric. They cater to beer fans by offering a vast selection at reasonable prices.
- Murray's in Whitefish Bay is more service oriented. Their selection is not as big, but it has never been crowded when I've visited.
So, if you want to go and wander through a great selection of beer, go to Discount. If you need a recommendation, get to Murrays. Think of it as the difference between big university and small liberal arts college (the latter offers more individual attention).
All that being said, I feel that the help at Discount is great, if you seek it out. A friend of mine is obsessed with "Mary the beer goddess" who is quite knowledgable about beer and (just as important) what is in-stock and about to be in-stock. This store does get quite crowded in the after-work timeframe, but multiple registers are staffed during this period, and you can still get in and out fairly quickly. Prices are generally reasonable; I don't ever walk out of there feeling like I got ripped off.
Discount is in an older south Milwaukee neighborhood, and also serves a role as a neighborhood liquor store. So while, from what I've seen, they sell a lot of liquor, wine, and mainstream beer, they also seem seriously dedicated to catering to craft/import beer fans. To that end, they sponsor the "Beer Barons of Milwaukee" beer festival in May at the Serb Hall next store...which is a nice way to kick off a summer of beer drinking.
10-18-2006 13:21:39 |
More by BeerBelcher
quality: 4.5 | service: 4 | selection: 4.5 | $$
Short story - this is a really good beer store. As someone from several states away, there were too many options for me to choose from. It has a very lengthy aisle of singles, 22's, 750's and 500ml brews from Europe. They've got most of the local Wisconsin breweries covered plus loads of other regional beers. Then they have beer from Weyerbacher, Stone, Victory and others from the East & West coast. The quality is good. Every beer I've opened so far has been fresh and tasty. The service was pretty good. There were constantly people taking inventory. If I had a question they were they to help. My only complaint is that I wish they had more 12oz singles to put into a mixer sixer. Overall, it's a great store that is worth a visit even if it is a little out of your way.
01-08-2010 02:45:56 |
More by zeff80
vibe: 3 | quality: 4.5 | service: 3 | selection: 4.5 | $$
Stopped in recently en route to FoBAB '11.
I was delighted to find a good selection of Mikkeller, Struise, Alaskan Brewing Company...the list goes on.
Yes most of the craft selection is kept on shelves, not a problem for me. They have a great New Glarus selection, as they always have at least four different varieties from the Unplugged Series.
The place was very hectic, many people doing their after work Friday booze shopping, but I wasn't looking for any kind of service, so I was happy not to be bothered, and just let me look.
I will make it a point to stop every time when in the area.
11-18-2011 01:55:03 |
More by MarcatGSB
quality: 3.5 | service: 4 | selection: 5 | $$$
Discount is a great place to buy beer, wine and spirits. Visited this fine establishment for the first time today, and i was blown away by the depth of the selections. Great in all departments.
The staff here is quick to answer questions or lend a helping hand at finding a brew. They seem to love beer (or at least the two employees i asked did).
Imports: Phenomenal selection. It's like being a kid in a candy store. Many brews from brewers that i hadn't heard of before (And they have my Samuel Smith Oatmeal Stout in four-packs. I'm in heaven!). I spent a good twenty minutes just browsing and taking in all the bottles.
Microbrews: Great selection. All the Goose Island, New Glarus, Sprecher and others from around the country that one could want. Could use more singles in this section, but oh well. Wonderful selection of Samuel Adams. I found some Sam Adams Triple Bock bottles here as well (hasn't been brewed sincle 1997), and i had to pick up a couple.
Macrobrews: Pushed to the back of the store in the coolers. Lots of twelve-packs. Lots of free glassware with purchases of twelve-packs.
Glassware: The prices are higher than Ray's in Wauwautosa, but the depth of the stock here is impressive. many types and styles of different glassware. They have boots, over-sized snifters and many obscure brands represented. Many must buys for glassware fanatics.
05-20-2007 01:52:48 |
More by botham
quality: 4.5 | service: 5 | selection: 4.5 | $$
I finally made my way out to Discount Liquor last weekend with bnieman to pick up a ton of stuff for his Dad, see the place, and buy some good beer. Despite the rather run-down location and building, it holds quite an awesome selection of brews.
Right inside the doors to the right is a little side room that's filled with glassware and other bar supplies. I found the glassware to be a little bit pricey based on what you can find elsewhere. For example; Tripel Karmeliet tulip for $8. Ray's carries it for $5.
The beer was reasonably priced though. Singles (12 ozers) were in a good range starting at $1.49 a bottle which is good. All the other stuff was priced well too.
The selection was pretty darn awesome but focused on heavily on Belgian beer and other European imports as opposed to American craft. That's not to say their American craft selection is poor, just underwhelmed in comparison.
Serivce at Discount was perfect. Half way through our shopping experience we started talking to "The Beer Goddess" as she is refered to. She was checking stock of bottles and helped us run through everything new they had, what they were getting in, and pricing on kegs. Very nice.
The only downfall to this place is location (a bit far from me) and the fact it was totally packed there. With lots of people pusing shopping carts in the isles, it's a bit of a pain to look.
Overall it's a fantastic beer store I'd love to visit when I'm in the area or need to find new stuff.
01-28-2010 18:24:19 |
More by BeerFMAndy
quality: 5 | service: 5 | selection: 5 | $$
I first heard about Discount through a couple guys I know from Summit Brewing, who made a special trip here after pouring at the Great Taste of the Midwest in 1998. After their visit, I heard nothing but praise for the place, how it was better than Sams and worth the round trip just to shop! I finally had a chance to check it out myself a couple of years later, while visiting friends in Milwaukee. In fact, after taking the Lakefront tour (and a stop at Wolskis) I was actually able to compare the two, as we made a trip to *both* retailers that weekend. Id shopped at Sams a dozen times by that point, but Discount was indeed a notch above Sams, but not for the obvious reasons (quality over quantity, etc). Instead, I saw in Discount a family owned business that just happened
to do a great job of serving their neighborhood and surrounding communities, not the gargantuan circus of booze that Sams had become. And just like Sams, Discount started with a single unit location and grew slowly, but the signs of change were less visible at Discount: it still had that old neighborhood lived-in feel to it; some folks call this dirty rather than lived-in, but its exactly the sort of vibe I got out of the first big liquor store I visited as a kid. Its a feeling that I more or less cherish, its hard to describe I guess. And while Discount may *look* stuck in time theyve definitely kept up with the times, always offering a plentiful stock of classic craft brews and imports along with the latest buzz brands and Big Imports. In fact, I still have the Czechvar mug that came with a 12-pack at the time of the rollout in Milwaukee.
Although Im not a big wine or spirits drinker, I have always looked at Discount's pricing on these categories out of professional curiosity, having been employed at the retail and wholesale levels. Fact is, if I lived in Milwaukee, this would be my primary location for purchasing all of my adult beverage needs: their prices are very good and the selection is well-placed and extensive.
Ive always appreciated their beer glassware selection, too. Its a bit dusty and tucked out of the way, but its chock full of items to round out your collection of functioning, collectible, and gift-able pieces.
As for beer brands? Oscar Blues, Fish Tale, and Pannepot were all new to me on my last visit, but I was on a tight budget: finally got to try a bottle of Niksicko!
No food to speak of, unless pork rinds, peanuts, and chips, are your thing. If they managed to incorporate a good deli on-site, this place would be a very hard place to pass up: somehow, someday . . . I can see it happening.
Ive visited Discount about half a dozen times in as many years, but have interacted with staff over the telephone on several occasions. Once to arrange a special purchase for myself, and twice to arrange purchases for customers in Minneapolis (the latter make for a long story : ) But no matter whether it was in person or over the phone, I have never felt any type of irritation, pressure, or condescension from their staff, instead being rather impressed by their cordiality and professionalism. At the risk of sounding contrary to many of the other reviewers, I have also experienced knowledgeable assistance when I needed it, and warm hospitality*. This is exactly the sort of thing Ive experienced in only a few of the better beverage retailers, including Sams.
If you love your beer and love your adventure, Discount Liquor is well worth the trip, and is among my favorite retailers. *Ask to use their restroom . . . its also like a trip to the center of the earth, at the end of a maze of cases in their warehouse / basement. Wow!
02-01-2007 05:12:48 |
More by Chaz
quality: 4.5 | service: 4 | selection: 5 | $$
Great selection, reasonable prices, help when you need it. What more can you ask for?
Don't let the rough exterior fool you, there are some great beers waiting inside. But do keep an eye on your cart, as it may inadvertently roll off when you're not looking.
They carry a great selection of Wisconsin beers such as New Glarus, Tyranena, Capital, Lakefront, etc. A very good regional selection too including FFF, Founders and New Holland. Saw many imports for the first time, like Mikkeller (Beer Geek Breakfast!), Hitachino and Cantillon.
The only problem was that I had to limit my purchases to what I could bring back on the plane... If I lived in Milwaukee I'd be here every week.
11-13-2008 05:14:38 |
More by htomsirveaux
quality: 4.5 | service: 4 | selection: 4.5 | $$
That sums it up nicely.
This is one of those stores that I could shop at every week. The prices are good, the selection is great.
Tons of singles to pickup.
Lots of beer we don't get in IL... Whenever I'm in the area, I will shop at this place. If you want New Glarus, you can go nearly anywhere in the state-- but this store has nearly every beer I could name, including several Unplugged beers that I didn't expect to find.
The employees were all very friendly and knowledgeable, although to be honest, I usually don't ask many questions...
Check bottle dates if possible-- I did notice some Oskar Blues stuff that was stamped last Feb...
01-22-2011 19:23:27 |
More by AleWatcher
Discount Liquor in Milwaukee, WI
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