Log in or Sign up
Extreme Beer Fest
returns to Boston on March 21 & 22, 2014.
Tickets are on sale now
BeerAdvocate mobile beta: Testers Wanted
. Give it a try and let us know what you think.
Android or Google Chrome user? Get a
14 day free trial to BeerAdvocate magazine on Google Play Newsstand
today! (AU, CA, UK, US only).
Extreme Beer Fest
Google Play Newsstand
$$ - reasonable
[ Store ]
5031 W Oklahoma Ave
phone: (414) 545-2175
(Place added by: BeerAdvocate)
Ratings & Reviews
| Reviews: 99 | Show All Ratings:
vibe: 3 | quality: 4 | service: 3.5 | selection: 4.5 | $$
This is clearly the spot to be if shopping in the Milwaukee area. Place itself is nothing special, perhaps even dumpy but remember its a liquor store not a beauty parlor. Massively long row for their beer selection which pulls in from every corner of the world.
I saw the little off beat Mikkellers that aren't everywhere, quite a few from Evil Twin, once found a 2005 Struise Pannepot Grande Reserva, Fantome Ghosts are sometimes on the shelf, decent number of Bruery stuff for the Midwest.
Like many others, the singles dominate the selection and can get to a overwhelming point at times. The people are very helpful when you need it and don't crowd you when you don't need it.
09-06-2012 14:51:21 |
More by JosephThompson
quality: 4.5 | service: 2 | selection: 5 | $$
This place is a must-stop if you're looking for regional and hard-to-find beers in the Milwaukee area. The selection at Discount Liquors is far and beyond what you would find at any other liquor store in Milwaukee and much, much bigger than simply stopping in the beer section of the local Pick N Save. The store itself is unassuming- right on the corner, with a huge, weather-beaten sign out front. The parking lot is just as small as the space in the store, but the selection! The regional beers; Wisconsin, Minnesota, Illinois section had just about every standard as well as seasonals from Tyranena, New Glarus, Sprecher, Lakefront and even Summit. Both East and West coast beers were available, and on subsequent visits, I've found different varieties from many breweries. Discount Liqours also carries a good selection of European beers.
If you need help or assistance, I've found it's best to go in the mornings or early afternoons, at night it get's busy and late afternoon many vendors are crammed in the store.
Don't miss it if you're in the area!
05-11-2006 22:36:53 |
More by MeLikeBeer
vibe: 3 | quality: 4.5 | service: 3 | selection: 4.5 | $$
Stopped in recently en route to FoBAB '11.
I was delighted to find a good selection of Mikkeller, Struise, Alaskan Brewing Company...the list goes on.
Yes most of the craft selection is kept on shelves, not a problem for me. They have a great New Glarus selection, as they always have at least four different varieties from the Unplugged Series.
The place was very hectic, many people doing their after work Friday booze shopping, but I wasn't looking for any kind of service, so I was happy not to be bothered, and just let me look.
I will make it a point to stop every time when in the area.
11-18-2011 01:55:03 |
More by MarcatGSB
quality: 4 | service: 3 | selection: 5
I was informed that Discount Liquor is not a glamorous store. That information was correct. I noticed the large red sign a few blocks away and as I drove into the parking lot I was wondering what was going on here. The building is not in pristine condition and the windows were littered with advertising for B/M/C and malternatives. It looked a bit run down. I visited Saturday afternoon, Labor Day Weekend, and the place was jumping. As I walked to the door many people passed me with loaded carts of macro beer. More worry crept into my mind.
As I entered the door I glanced around. It was very busy. Tight aisles. Cluttered. I stepped to the right, into a little offshoot to look at the glassware department. Nice selection and then I looked at the prices. There were very inexpensive. This prompted me to find the craft beer.
Score! Not the largest selection of beer Ive seen but it is nothing to sneeze at. There were many quality beers. The vast majority of the goods are stored at room temperature. Imports were heavy on German beers. There was also a large amount of Eastern European and Russian beers. The Belgium selection wasnt large but there was plenty of quality stuff. Of course English Ales were to be had as well. Domestics included Rogue, DFH, Bear Republic, Great Lakes, and Allagash not to mention the slew of WI beers. New Glarus, Lakefront, Sprecher, Tyranena, LogJam, etc There were plenty of brands to select from but what I really liked about this store is the wide variety of styles. There was everything from Gose to Gueuze and from Adjunct Lagers to Zwickel beers. This fact alone really endured me to this place. Ive been to many great liquor stores (with much better help, appearance, etc ) but I would LOVE to have this store around the corner from my house. It would be awesome to be able to pair foods with all of the beer styles here.
Service was lacking it was busy so make note of that. However, the lady at the checkout was rude and unhelpful. Ive never been to a store and had to box my own beer as I unloaded the rest from the cart. And it wasnt like I only had a few bottles!
All in all, this is a kick ass place for beer. Recommended.
09-07-2004 21:27:23 |
More by bditty187
vibe: 3 | quality: 4 | service: 3.5 | selection: 5 | $$
This is a very large liquor store, complete with full-sized shopping carts and plenty of parking. It seemed to have a pretty big selection of beer, and nothing seemed to be priced too high. I didn't really notice too many employees walking around, so I didn't get a chance to find out about their beer knowledge. If you know exactly what you want, though, as I did, I guess that's not really a problem. Overall, Discount Liquor is a super-sized liquor store with a large selection and reasonable prices, but if you're looking for anything more this isn't what you're looking for.
09-12-2011 18:14:03 |
More by joekrie
quality: 4.5 | service: 3 | selection: 4.5 | $
We stopped here on a recent trip up to Northern WI. Greeted by a large double aisle of RT beers, right side mostly WI and other US, left side imports and US beers from further afield. Some singles, lots of hard to find things. Very impressive selection of everything, excellent prices too. Some cool and inexpensive pint glasses from a number of breweries. I picked up lots of singles of stuff (Tyranena Brewers Gone Wild Series, NG Unplugged series, Capital Vintage Ale, Sprecher African series, etc), intending to stop again on the way home but then we decided to skip it due to not wanting to get off the highway. No matter, i'll be up there again.
06-11-2007 17:20:09 |
More by aforbes10
vibe: 3.5 | quality: 4 | service: 3.5 | selection: 5 | $$
Was up in Milwaukee for Summerfest and stopped in here to pick up a few of the Wisconsin essentials, but I ended up walking out with a lot more.
There was lots of stuff that I have not seen in Chicago stores, because we either can't get it or when it does come here, if flies off the shelves within a day or two. Import section was second to none. Tons of awesome Belgians and an amazing selection of Mikkeller. Craft section was pretty good too, including a decent local selection as well. They seemed to have a few of the more rare items that you can seemingly never find in Chicagoland.
Everything seemed cheaper than in the Chicago area, but then again what place isn't.
The service was alright, no one offered to help with anything, but I did have a question or two that got answered about prices.
The one thing I was not a fan of about this place was the organization. Empty boxes were everywhere, the shelves were an absolute mess, stacks of boxes were blocking items on the shelf. Other than that though it was an excellent experience. If I'm ever back in Milwaukee, you can bet I'll stop here.
07-08-2011 02:21:16 |
More by ahq514
quality: 3.5 | service: 4 | selection: 5 | $$$
Discount is a great place to buy beer, wine and spirits. Visited this fine establishment for the first time today, and i was blown away by the depth of the selections. Great in all departments.
The staff here is quick to answer questions or lend a helping hand at finding a brew. They seem to love beer (or at least the two employees i asked did).
Imports: Phenomenal selection. It's like being a kid in a candy store. Many brews from brewers that i hadn't heard of before (And they have my Samuel Smith Oatmeal Stout in four-packs. I'm in heaven!). I spent a good twenty minutes just browsing and taking in all the bottles.
Microbrews: Great selection. All the Goose Island, New Glarus, Sprecher and others from around the country that one could want. Could use more singles in this section, but oh well. Wonderful selection of Samuel Adams. I found some Sam Adams Triple Bock bottles here as well (hasn't been brewed sincle 1997), and i had to pick up a couple.
Macrobrews: Pushed to the back of the store in the coolers. Lots of twelve-packs. Lots of free glassware with purchases of twelve-packs.
Glassware: The prices are higher than Ray's in Wauwautosa, but the depth of the stock here is impressive. many types and styles of different glassware. They have boots, over-sized snifters and many obscure brands represented. Many must buys for glassware fanatics.
05-20-2007 01:52:48 |
More by botham
vibe: 3 | quality: 4.5 | service: 4 | selection: 4.25 | $$
This place doesn't look like much from the outside, or inside for that matter. It looks like your standard liquor store and a little run down from outside and in. It has all your standard fare of spirits, wine, mixers, and beer. However, the beer aisle was amazing. It had an enormous selection of bombers, 750's, and singles. Most impressive was the variety of high end belgians- quads, sours, lambics, etc. It also had quite the variety of Mikeller, Evil Twin, and Wisconsin locals.
I didn't have much interaction with service but someone did come up to me within 5 minutes and asked if I needed help finding anything. That's a plus.
Prices were fair.
This is a great stop in Milwaukee and you'll be able to find something you're looking for.
01-15-2013 00:04:14 |
More by Vonerichs
vibe: 2 | quality: 4.75 | service: 3.75 | selection: 4.75 | $$
Fantastic selection, the best in Milwaukee. The name and building look and sound cheap and the appearance inside looks cheap as well but once you set your eyes on the beer aisle you see why the trip was worth it. Perhaps too many filler beers from Europe as this constitutes well over half of the section, but there are still many gem offerings from the midwest and beyond. The midwest offerings include: Founders, Bell's, Three Floyd's, Goose Island, Dark Horse, Great Lakes, Jolly Pumpkin and New Glarus, to name a few. The selection from outside the midewest is quite nice as well. Including: The Bruery, Sierra Nevada, Oskar Blues, North Coast, Rogue, Moylan's, Green Flash and Mikkeller. Discount Liquor is also a good spot to catch some of the limited releases from some Midwest Breweries including: Founders KBS, Bell's Hopslam, Goose Island Big John and Night Stalker, Dark Horse Plead the 5th, Great Lakes Blackout Stout and so on.
Overall the selection is very good, the staff is knowledgeable and friendly and the prices are reasonable. So despite the name and the appearance, it is well worth a visit for the selection
06-09-2013 01:01:36 |
More by WiscoBrewsco
Discount Liquor in Milwaukee, WI
Your name or email address:
Do you already have an account?
No, create an account now.
Yes, my password is:
Forgot your password?
Stay logged in
Top 250 Beers
Change of Address