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[ Store ]
5031 W Oklahoma Ave
phone: (414) 545-2175
(Place added by: BeerAdvocate)
Ratings & Reviews
| Reviews: 99 | Show All Ratings:
quality: 4.5 | service: 4 | selection: 4.5 | $$
My first trip here, and for a Chicagoan, wow the depth here is fabulous. The local stuff, New Glarus, Tyrania, etc. OK but that can be had elsewhere. Here I saw no NG unpluggeds, but found everythings else - Every special Goose Island out there, 8 or so different DogFish Head beers, many of Sam Adam's, great singles of Bear Republic, Smuttynose, complete selection of Ommegang and Allagash, not to mention Unubrue, plus other great micros. Their micro section rivals any Chicago store for depth as well as pricing.
As for Belgians, wow all the usual suspects plus a full range of what you might see at Hop Leaf in Chicago, many standards (Kwak, Duvel, Orval, and my favorite De Dolle) but also a great selection of lambics, like at least 8 different offerings from Cantillon, plus Boon, Lindemans, etc.
I'm torn though, since I'm in the Chicago area, and can get my fix of WI and MI beers at Timers, and depend on local stores for my Belgians, I may not make it here often, but when I need that special bottle of Oude Kriek I'll be here again.
04-17-2007 21:06:58 |
More by robbyc1
quality: 5 | service: 5 | selection: 5 | $$
I first heard about Discount through a couple guys I know from Summit Brewing, who made a special trip here after pouring at the Great Taste of the Midwest in 1998. After their visit, I heard nothing but praise for the place, how it was better than Sams and worth the round trip just to shop! I finally had a chance to check it out myself a couple of years later, while visiting friends in Milwaukee. In fact, after taking the Lakefront tour (and a stop at Wolskis) I was actually able to compare the two, as we made a trip to *both* retailers that weekend. Id shopped at Sams a dozen times by that point, but Discount was indeed a notch above Sams, but not for the obvious reasons (quality over quantity, etc). Instead, I saw in Discount a family owned business that just happened
to do a great job of serving their neighborhood and surrounding communities, not the gargantuan circus of booze that Sams had become. And just like Sams, Discount started with a single unit location and grew slowly, but the signs of change were less visible at Discount: it still had that old neighborhood lived-in feel to it; some folks call this dirty rather than lived-in, but its exactly the sort of vibe I got out of the first big liquor store I visited as a kid. Its a feeling that I more or less cherish, its hard to describe I guess. And while Discount may *look* stuck in time theyve definitely kept up with the times, always offering a plentiful stock of classic craft brews and imports along with the latest buzz brands and Big Imports. In fact, I still have the Czechvar mug that came with a 12-pack at the time of the rollout in Milwaukee.
Although Im not a big wine or spirits drinker, I have always looked at Discount's pricing on these categories out of professional curiosity, having been employed at the retail and wholesale levels. Fact is, if I lived in Milwaukee, this would be my primary location for purchasing all of my adult beverage needs: their prices are very good and the selection is well-placed and extensive.
Ive always appreciated their beer glassware selection, too. Its a bit dusty and tucked out of the way, but its chock full of items to round out your collection of functioning, collectible, and gift-able pieces.
As for beer brands? Oscar Blues, Fish Tale, and Pannepot were all new to me on my last visit, but I was on a tight budget: finally got to try a bottle of Niksicko!
No food to speak of, unless pork rinds, peanuts, and chips, are your thing. If they managed to incorporate a good deli on-site, this place would be a very hard place to pass up: somehow, someday . . . I can see it happening.
Ive visited Discount about half a dozen times in as many years, but have interacted with staff over the telephone on several occasions. Once to arrange a special purchase for myself, and twice to arrange purchases for customers in Minneapolis (the latter make for a long story : ) But no matter whether it was in person or over the phone, I have never felt any type of irritation, pressure, or condescension from their staff, instead being rather impressed by their cordiality and professionalism. At the risk of sounding contrary to many of the other reviewers, I have also experienced knowledgeable assistance when I needed it, and warm hospitality*. This is exactly the sort of thing Ive experienced in only a few of the better beverage retailers, including Sams.
If you love your beer and love your adventure, Discount Liquor is well worth the trip, and is among my favorite retailers. *Ask to use their restroom . . . its also like a trip to the center of the earth, at the end of a maze of cases in their warehouse / basement. Wow!
02-01-2007 05:12:48 |
More by Chaz
quality: 4.5 | service: 4 | selection: 5 | $$
I go to Discount several times a month. It has the best variety in the Milwaukee area. I've seen some comparisons in other reviews to Murray's in Silver Spring. The business models for the stores are a bit different:
- Discount is variety-centric. They cater to beer fans by offering a vast selection at reasonable prices.
- Murray's in Whitefish Bay is more service oriented. Their selection is not as big, but it has never been crowded when I've visited.
So, if you want to go and wander through a great selection of beer, go to Discount. If you need a recommendation, get to Murrays. Think of it as the difference between big university and small liberal arts college (the latter offers more individual attention).
All that being said, I feel that the help at Discount is great, if you seek it out. A friend of mine is obsessed with "Mary the beer goddess" who is quite knowledgable about beer and (just as important) what is in-stock and about to be in-stock. This store does get quite crowded in the after-work timeframe, but multiple registers are staffed during this period, and you can still get in and out fairly quickly. Prices are generally reasonable; I don't ever walk out of there feeling like I got ripped off.
Discount is in an older south Milwaukee neighborhood, and also serves a role as a neighborhood liquor store. So while, from what I've seen, they sell a lot of liquor, wine, and mainstream beer, they also seem seriously dedicated to catering to craft/import beer fans. To that end, they sponsor the "Beer Barons of Milwaukee" beer festival in May at the Serb Hall next store...which is a nice way to kick off a summer of beer drinking.
10-18-2006 13:21:39 |
More by BeerBelcher
quality: 5 | service: 3 | selection: 5 | $
Discount has far and away the best selection of beer in Milwaukee and possibly the best in the state. Despite the opinions of many of the other reviewers, I have always found the service to be excellent. Although the checkers do not have the faintest clue about what products are being sold, they are more than careful in packing your bombers and sixers. There are several workers who are true beer and liquor afficianados who are more than happy to help you find something or just talk shop. The secret is to go during the day when the shelves are being stocked, not at night when they are being emptied.
07-20-2006 08:42:17 |
More by jimischenk
quality: 3.5 | service: 3 | selection: 4 | $$$
I stopped in to Discount on Thursday morning, July 13th. From the outside, I was skeptical as to whether this place would live up to the buzz I'd heard about it.
Upon entering the building, I found an aging store in serious need of some updating but beyond that, I was very pleased with the selection.
Pricing seemed to be all over the board with some items being priced below average and others being priced well above what I'd expect.
I was able to come up with about 2 and 1/2 cases of sixers and bombers but when I asked about case pricing, I was informed that case pricing only applied to full cases of the same product. I've never run into this before and I was more than a little disappointed. I dropped over $100 and I can't get a discount but a guy who only buys a case of Oberon is going to get a discount. Seems a little strange and because of it, I'm not going to be as likely to search them out again.
I don't get to Milwaukee that often but in the future, I'll make my way over to Murray's Wine where my business seemed to be so much more appreciated.
07-17-2006 03:04:44 |
More by nflmvp
quality: 5 | service: 3 | selection: 5 | $$
What a pain in my wallet.
The beer aisle is so stuffed that it was almost hard to shop. There was no help available, but I have to admit that I wasn't looking for any. Then again, isn't a guy frowning over a printed list of beers screaming for somebody to step up and say, "Can I help you find something?"
I'm going to call the service average because they didn't spit in my eye, and they dug through the box pile for a long time to find a wine case with separators (in which they carefully packed my 750s and bombers).
Got a bunch of Bell's stouts and porters, same for Great Lakes, three kinds of Ommegang, Bernardous Prior 8, Dogfish Head 60 Minute (they had 90 and 120 as well), Great Divide Hercules and Oaked Yeti, three stouts from Rogue and a Gumballhead bomber. Then, duly broke, I noticed the Capital/Tyranena/NEw Glarus annex next to the flavored malted junk. Other than the Bernardous I did not stray from the dometics, but there's a whole lot of German there and classy English beers.
I have not been out to Riley's in Madison, and I think I caught Armanetti's in Antioch on a bad day. But Discount has it all over them both.
07-03-2006 22:12:46 |
More by maundythirsty
quality: 4.5 | service: 1 | selection: 4.5 | $$
The selection of mid-west beers at this place is incredible! I found many beers I'd been searching for such as Founders, Bell's, 3 Floyds Dreadnaught, Great Divide Hercules, Great Lakes and lots of New Glarus and other local Wisconisin brews. Their big beer aisle is very impressive.
The downfalls of the place were that they didn't offer singles other than the ones they had put in a little cooler. Which were Bud and Coors tallboys and a few random scattered micro's obviously gathered from breakage.
The other downfall was a big one. The staff was just dreadful. I mean the worst I've ever seen. They actually seemed like they were trying hard to avoid you. They couldn't answer questions and got annoyed when you asked.
I'd go back for the selection alone. If they set up a couple self-checkout registers they'd be alot better off. Just hire people to stock shelves with signs that say, "Please don't ask staff any questions about our products. Shop at your own risk."
06-18-2006 18:44:16 |
More by BillyB
United Kingdom (England)
quality: 4.5 | service: 4.5 | selection: 5 | $
This place is amazing. I won't even bother rattling off what they carry, because I would never come close to providing a complete list. I'll just give you a few of my favorite surprises: Deus, Cantillon Saint Lamvinus, Kiuchi's entire export line, Gose, Jolly Pumpkin, Gumballhead, Le Coq Imperial Stout, and (drumroll please)... Houblon Chouffe! Plus, they stock all the usual Wisconsin micros and all the heavy hitters from either coast (Rogue, Anchor, North Coast, Ommegang, Victory, Allagash, DFH, Sam Adams, etc. - curiously absent, however, was Stone).
They also carry a very wide selection of glassware. And the prices are the best I've ever seen. If you're anywhere even remotely close to this place, get in your car and drive there NOW. I'm telling you, it's amazing.
06-01-2006 23:36:24 |
More by soulgrowl
quality: 4.5 | service: 3.5 | selection: 4.5 | $$
I can see where this place would be a "must-stop" if you're traveling through the area and looking for a good, I mean great selection. The aisle with the micros is where I spent all of my time, and even ran into a fellow BA.
It is important to mention that the BA was a customer, not a staff member. The staff was the only downfall there. I asked the cashier about Tyranena's Bitter Woman from Hell, and got a very blank look in return. She admitted that she wasn't really aware of the beer they had. Oh well, at least she was honest.
I felt I left with a fabulous variety, my $50 was well spent. And I easily could've spent more because there was a lot there that
a) I have had before but it was a better price or
b) I don't have access to in Illinois.
But since I had to cut myself off, I will definitely be making another trip there to buy everything else that made my mouth water.
05-25-2006 19:44:41 |
More by unknownoffender
quality: 4.5 | service: 4.5 | selection: 5 | $$
This place is amazing. Looks like a 50's or 60's vintage grocery store...loaded to the gills with alcohol. There is one entire Isle devoted to craft and imports. Many available singles and bombers. A sample of what is available --
Allagash, Unibroue, FFF, Bear Republic, DFH, Rouges, Rochefort, New Glarus tons of belgians....tons of everything.
They also have a good amount of chilled offerings in the coolers on the back wall but less of an "off-the-wall" selection. Service relative to beer knowledge is slim, but the people checking me out were super nice and even pack up my bottles saftely in two boxes with dividers for the long trip back home to NE. The prices are right in line with what they should be and even cheaper than the other store I visited while in WI.
Make this a destination if you have time to kill in Milwaukee.
05-25-2006 01:28:31 |
More by hoffman
Discount Liquor in Milwaukee, WI
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